ABOUT US
A modern framework for sales & marketing
At SYNATA, we use synthetic data and AI users to help marketers work harder and think deeper.
HOW IT WORKS
Our journey towards developing hyper-realistic synthetic users.
To create fast, actionable insights we go beyond just customer personas and prompts, to train AI that feels like a digital human, not a machine.
These synthetic users are built using cutting edge neuroscience techniques, that allows them to replicate real human conversations, using our proprietary EngramCodex™ technology.
01
Segmentation
3-6 distinct customer Personas are created based on the best performing customer segments for your brand, using available 1st party data.
02
Research
We conduct a series of interviews that leverage modern behavioral economics techniques, and collect information using biometric and audio recording tools.
03
Training
We use our proprietary processes to encode the resulting customer interview data into our EngramCodex™ format, for use as core memory clusters during AI training.
04
Benchmarking
We test results using surveys to match these synthetic users preferences against their originals, along with a successful pass of a turing test for authenticity.
PEOPLE
Meet Our Lead Consultant
Chris Andrew
Managing Director & Lead Consultant
Fractional CMO and Digital Marketing Thought Leader. Over the past 15 years I have generated over $150,000,000 for clients through Data-Driven Campaigns: Leveraging big data to tailor bespoke marketing strategies that resonate with target audiences and drive measurable results.
