Synthetic data is the future of
marketing

Learn more

Test ideas quickly with
Persona Driven Research

SYNATA© Is A NZ Marketing Consultancy Specializing in AI, Strategy, Data, Research & Media

IN NUMBERS

At SYNATA, we empower marketing and product teams to build great ideas with fast feedback from valuable audience segments

5

Minutes to get started creating value with AI driven marketing

50%

Cost reduction vs comparable CX research*

30%

Increase in productivity compared to traditional methodology without AI assistance*

How much do you really know about your customers?

Tailored Customer Personas

Gain a deep understanding your customer through voice of customer research, to build audience personas that are insightful and relevant

Data Driven Dashboards

KPI dashboards to help you segment your marketing and sales data by your key audiences, measuring performance growth over time.

Synthetic Market Research

Synthetic humans which leverage data & AI to create realistic focus groups, guiding your team to better marketing outcomes.

Transforming Product & Marketing
With Data Driven Personas

Our synthetic users leverage the power of flagship AI models alongside our proprietary EngramCodex™ technology to create realistic synthetic personas for your key audience segments.

Brainstorm with Synthetic Users
Ideate New Marketing Funnels

Building customer journeys used to be hard. Using powerful AI, we work with you to craft a marketing brief and send it to a tailored focus group of synthetic users to generate insights and feedback in seconds.

Prebuilt Personas

Matt AI

Sam AI

Celine AI

Ashley AI

WORK BACKWARDS FROM SYNTEHTIC TESTIMONIALS

Our Persona Feedback

"SYNATA changed the way we understand our audience. The personas we received didn’t just sit on a shelf—they guided every decision, from product design to Instagram ads. We ran our first campaign with their AI-driven segments and saw engagement jump 18% in one month. Best of all, their process was fast, clear, and completely tailored to our brand’s unique voice."
Rebecca M., Owner, NZ Fashion eCommerce
"With SYNATA’s dashboards, we finally see our business clearly. We can slice our sales and marketing data by customer segment, campaign, channel—you name it. I log in every morning and know exactly what’s working and what’s not. For the first time, I can justify every marketing dollar to our board, with real data, not guesses. It’s changed the way we measure success."
Paul R., CMO, Power & Utilities Provider
"I’ll admit, I was skeptical about ‘synthetic humans.’ But the insights SYNATA delivered after our test run were spot-on. We tested three creative concepts with simulated focus groups and the clear winner actually outperformed our control group by 27% in-market. We saved weeks on our launch—and tens of thousands in traditional research costs. This is the future."
Harriet L., Founder, Health & Wellness Brand
"SYNATA wasn’t just another agency—they became our competitive edge. Their AI-driven personas, live dashboards, and rapid synthetic testing let us launch with confidence. We cut research spending in half and saw a faster lift in sales than ever before. If you want proof, ask them for a demo. You’ll see for yourself."
Liam T., Owner, Luxury Goods Retailer
"We used to spend months and a fortune on market research. SYNATA delivered results in 48 hours, at less than half the price. The speed and accuracy are nothing short of remarkable. We now test every campaign before launch—it’s changed our workflow completely."
Thomas G., CMO, SaaS Company

FREQUENTLY ASKED QUESTION

How SYNATA Works

FREQUENTLY ASKED QUESTION

Synthetic data is the future of marketing

Test ideas quickly withPersona Driven Research

At SYNATA, we empower marketing and product teams to build great ideas with fast feedback from valuable audience segments

5

5

50%

50%

30%

30%

How much do you really know about your customers?

Tailored Customer Personas

Data Driven Dashboards

Synthetic Market Research

Transforming Product & Marketing With Data Driven Personas

Our synthetic users leverage the power of flagship AI models alongside our proprietary EngramCodex™ technology to create realistic synthetic personas for your key audience segments.

Brainstorm with Synthetic UsersIdeate New Marketing Funnels

Building customer journeys used to be hard. Using powerful AI, we work with you to craft a marketing brief and send it to a tailored focus group of synthetic users to generate insights and feedback in seconds.

Prebuilt Personas

Prebuilt Personas

Prebuilt Personas

Matt AI

Sam AI

Celine AI

Ashley AI

Our Persona Feedback

How SYNATA Works

How SYNATA Works

What is included in the Pre-built focus groups

Troubleshooting AI Issues

How to choose the right audiences for SYNATA

Is my customer PII secure?

What does the Starter plan include?

Do these personas work on mobile devices?

How to report an issue

What data sources can be integrated?

What is included in the Pre-built focus groups

Troubleshooting AI Issues

How to choose the right audiences for SYNATA

Is my customer PII secure?

What does the Starter plan include?

Do these personas work on mobile devices?

How to report an issue

What data sources can be integrated?

What is included in the Pre-built focus groups

Troubleshooting AI Issues

How to choose the right audiences for SYNATA

Is my customer PII secure?

What does the Starter plan include?

Do these personas work on mobile devices?

How to report an issue

What data sources can be integrated?

Synthetic data is the future of
marketing

Test ideas quickly with
Persona Driven Research

Transforming Product & Marketing
With Data Driven Personas

Brainstorm with Synthetic Users
Ideate New Marketing Funnels